IATED Conference Paper Making

IATED Conference Paper

Learning by Selling : Maha Mandi method of Learning at NITIE Mumbai for developing the Management Students as ENTERPRISING.

What is Mandi @ NITIE Mumbai ? Selling function is infused into Business Learning 

- One day field sales experience for MBA students
- Students are assigned to engaged in real world selling experience of Knowledge Intensive products

Why only selling function ?  Why not some other function ?

- Direct Selling is found to have that special feature. A unique feature that does not exists to any other alternate learning activity academics try to design .
- Direct selling has that

How selling function is infused ?

- Short and Sweet.. One day
- It is Marketing and not Making of the products 
- Knowledge intensive Products are sold 
- Mandi is designed for , by of the students
- Mandi is embedded as part of regular academic learning  

What are the consequences of this ? 

- Better Learning
- Confident of themselves / Belief in themselves
- First time taste of earning


What are the implications of Mandi program ? 

- Scope to extend to any kind of learning settings 
- Entrepreneurial Learning  




Way ahead for Mandi  ?  


-  Entrepreneurship teaching methods 
- First time taste of earning